Changing the Nature of Business | WWF

Changing the Nature of Business

Business, Water and Wetlands  rel=
Business, Water and Wetlands
© © / WWF-Canada
We are living beyond our means and our planet’s ecological limits.

As the 2014 Living Planet Report demonstrates, the challenges that the global environment is facing today are too big, too interconnected and too urgent for any one organization to solve alone.

Business drives much of the global economy, so we believe that companies also have a specific responsibility to ensure that the natural resources and ecosystems which underpin their own operations are used sustainably.

By working with the private sector, WWF aims to change behaviour and drive conservation results that would not be possible otherwise.


By working with business we aim to:

• promote better production and responsible sourcing of raw materials;

• encourage a switch to 100% renewable energy and away from fossil fuels;

• engage jointly on public policy;

• support the equitable sharing of natural resources;

• redirect financial flows to support conservation and sustainable ecosystem management;

• raise awareness of the need to consume more wisely; and

• protect some of the world’s most ecologically important places.

How do we work with business?

In general, WWF works with companies in three ways: 

1. Driving sustainable business practicesWe use bilateral partnerships to change practices throughout a company’s operations and value chain. 

2. Communications and awareness raising activitiesWe raise awareness of key environmental issues and mobilise consumer action.

3. Philanthropic relationshipsWe raise money through these relationships for the conservation of key places and endangered species

Our global partnerships

Find out here!

Contact us!

  • Martina SUBASIC

    Communications and corporate relations officer


    +385 1 5509623

Recognise the value of our nature

	© Dinarc Arc Ecoregion
Find data, stories and best practice examples of how natural values can be sustainably used to contribute to the economic and social development of our region.