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OUR STORY

© Tomas Hulik

We are WWF! For nearly 60 years, we have been protecting the future of nature. Our mission is to create a world where people and wildlife live in harmony.

Together possible

WWF (World Wide Fund for Nature) has been a leading voice for nature for more than half a century, working in 100 countries on six continents with the help of over five million supporters. 

We are keen to ensure a positive future for the world’s wildlife, rivers, forests and seas, pushing for a reduction in carbon emissions that will avoid catastrophic climate change and pressing for measures to help people live sustainably, within the boundaries of one planet. Our work is founded on science, and we’re bringing international experience to working locally. Yet, our reach is international and our mission is precise – to create a world where people live in harmony with nature. 

To achieve our mission, we're joining forces with governments, other charities and NGOs to j make the biggest impact possible. We help companies work to change the way they do business and have a positive impact on the natural world. We work with celebrities to amplify our voice and raise more funds. 

And we can’t do it alone. To achieve our goal, we need passionate and dedicated people, just like you! 

 

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WWF originally stood for "World Wildlife Fund". In 2001, due to different translations, the WWF Network agreed on using the original acronym as its one, global name - WWF.

© WWF

WWF Adria

With its beautiful rivers and waterfalls, lakes and wetlands, numerous islands and spectacular coastline, dangerous yet challenging peaks, virgin forests and thousands of unique and rare species, the Adria region is a special world, much of it still undiscovered.
 
This is the world we work in! As part of the WWF global network, WWF Adria was officially established in 2015, to work on the sustainable management of water resources, forests and protected areas, and the conservation of the sea, the rivers and the wildlife. Through our partner organizations, though, we have been a conservation presence in the region since the beginning of this century.
 
We’d like to see key species, habitats and ecosystems protected and recovering, with good governance systems in place, enabling sustainable management and equitable use of natural resources. Of course, nothing can be done without major transformation in business practices towards sustainability and corporate and social responsibility. And, speaking of partners, we want to see civil society informed, educated and empowered to engage in environmental stewardship and decision-making.
 
We are trying to achieve change on the ground: connect local communities with their protected areas, encourage those areas to have better management plans and focus on sustainable, low impact tourism, inspire investors to choose sustainable hydropower, and people to recognize the values ​​of the ecosystems that surround us and to seek out sustainable seafood.
 
We are working in Albania, Bosnia and Herzegovina, Croatia, Kosovo**, Montenegro, North Macedonia, Slovenia and Serbia.

The foundation of our success is the mutual trust between WWF and the people who live for the sea. Their wisdom is guiding us on the road to a sustainable future.

© Telascica NP

WHAT YOU CAN DO

Together, we can protect species and their habitats, and make sure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses.
WWF mobilizes hundreds of millions of people to support conservation. 
Together, we can protect life on our planet—including our own.

 

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We are not alone in fighting unsustainable hydropower. We have managed to mobilise civil society in the region to make our cause really powerful.

© Matic Oblak