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Ethics in WWF

Over the years, WWF has become one of the most respected conservation organizations in the world. We have built an extraordinary reputation worldwide by delivering significant conservation outcomes and combining that with world class ethics and integrity in the pursuit of our Mission. This combination is what makes us uniquely successful.

We are a global multi-cultural organization, yet deeply rooted locally. We use ethics and integrity as important cultural bridges to navigate in this diversity. A culture which fosters ethics and integrity is powerful, especially in today’s increasingly complex world with historical societal shifts. It helps us achieve our full potential: we work better together, build local legitimacy and earn the trust of our donors, supporters, governments and partners.

This is why, no matter what we do or where we work, we respect at all times WWF’s values of compliance and ethics: loyalty, integrity, trustworthiness, and fairness. These values protect us individually as well as our organization. We want our leaders to lead by example and to uphold and foster a culture of compliance, ethics and integrity, and to provide a secure and respectful environment to help those who come forward in good faith with concerns.

WWF is committed to a Speak up culture which allows people to safely raise concerns of inappropriate conduct by employees of WWF, its partners and people associated with WWF, without fear of reprisals. Complaints may be submitted in the complainant’s native language. Here are the channels to raise concerns:

  • Local communities or individuals from those communities who believe they are negatively impacted by WWF’s activities are also welcome to send their concerns (in their language) to the above link.

WWF's culture of ethics brings a powerful WWF to future generations and supports our efforts deliver conservation impact at scale.

On this site you can find explanations on our ethical framework, which includes our Code of Ethics, Code of Conduct and Fraud and Corruption policy.