This year’s Earth Hour takes place at a challenging time. WWF is appalled by the escalating war and our hearts and thoughts are with everyone who is affected by this armed conflict, especially the people of Ukraine who are suffering and all those in the impacted regions. 

Earth Hour was founded to unite the world in support of people and the planet. Our vision has always been to create positive environmental impacts through the power of the crowd. In these challenging times, Earth Hour 2022 offers another moment for solidarity, and the opportunity to come together, look after each other and the one home we all share.

Nature is indispensable to building a safer, more resilient and sustainable world for all – one where everyone thrives and lives in harmony with each other. This year, as the EU prepares to adopt a new law that could become a real game-changer for the biodiversity and climate crises, we encourage you to find solace in nature and embrace it for the best it has to offer.

Our relationship with nature is broken. Biodiversity – the rich diversity of life on Earth – is being lost at an alarming rate. This loss affects our own health and well-being. Today, catastrophic consequences for people and the planet loom closer than ever. Almost every hour a species goes extinct. It's time to restore our broken relationship with nature, and we need to do it now!

This Earth Hour, in partnership with the creative agency Bruketa & Žinić & Gray, we will present a campaign to highlight the alarming loss of wildlife. We will present the campaign in Bosnia and Herzegovina, Croatia and Serbia on Saturday, March 26, at Earth Hour.

We are grateful to the The Dept agency and the companies Go2Digital, Alma Quattro and Led Media, who are supporting us in the realization of the campaign.