OUR VALUES | WWF

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OUR VALUES

© naturepl.com / Klein & Hubert / WWF

We bear witness to the accelerating decline of nature and our climate, with serious consequences for life on Earth, including our own.

People are part of nature and our fate is intertwined. WWF’s mission is to build a future in which people and nature thrive. As a science-based, nonpartisan, civil society organization, we work to conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity’s environmental footprint; and to ensure the sustainable use of natural resources to support current and future generations.

We celebrate and respect diversity in nature and among the people, partners and communities with whom we work. Across the many cultures and individuals that represent WWF, we are unified by one mission, one brand, and one common set of values:

Courage: We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to tackle the greatest threats to nature and the future of the planet, which is our home.

Respect: We honor the voices and rights of nature and people, and we work to secure a sustainable future for both.

Integrity: We live the principles we call on others to meet. We act with integrity, accountability and transparency, and we rely on local knowledge and science to guide us and to ensure we learn and evolve.

Collaboration: We deliver impact at the scale of the challenges we face through the power of collective action and innovation.

WWF is committed to a culture which allows people to safely raise concerns of inappropriate conduct by employees of WWF, its partners, and people associated with WWF, without fear of reprisals. Likewise, local communities or individuals from those communities who believe they are negatively impacted by WWF’s activities are welcome to send their concerns. For more information we kindly advise to go to our Ethics in WWF page.

ETHICS IN WWF