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WWF collaborates with the Eurovision Song Contest and Armin van Buuren to give a voice to the planet

WWF (the World Wide Fund for Nature) this year joins together with cultural phenomenon the Eurovision Song Contest to give a voice to the planet and all those who depend on and care about our shared home. 
World famous DJ and WWF ambassador, Armin van Buuren, kicks off the collaboration by switching Rotterdam’s famous ‘Erasmus-bridge’ into green on May 15th. He will be accompanied by Martin Österdahl, Executive Supervisor for the Eurovision Song Contest, Kirsten Schuijt, CEO WWF-NL, as together they speak up for nature by signing the global petition #VoiceForThePlanet. The special event will be streamed in the Eurovision ‘virtual village’.

The goal is to collect one million voices at voicefortheplanet.eu, from people wanting to protect and restore our planet. This show of support will be presented to world leaders at various key political events later this year, to demand that they make the right decisions about the future of the planet. 

Via TikTok, Armin van Buuren will call on viewers to sing, dance or duet his track ‘Million Voices’ via the #voicefortheplanet Challenge. Dutch actor and influencer Niek Roozen is also lending his support to make sure the challenge will go viral. Niek will be approaching all contestants during the live shows and together with them he challenges even more viewers in every single country to give their voice to nature by participating in the TikTok Challenge and signing voicefortheplanet.eu 

As contestants once again use their voice to compete on behalf of their country, the world’s biggest annual live music event is asking people to ‘Open Up’ to one another and unite, at a time when we need to pull together more than ever. By partnering with the contest, WWF is extending this invitation and asking people to join together to use their voice to speak up for nature.

Armin van Buuren, World famous DJ and WWF ambassador said “When I think of the voice of our planet, I think of Sir David Attenborough. He’s inspired me greatly throughout the years, helping me see how precious life on earth is and that we should do everything in our power to save it. And I believe we all have that power; as long as we stand together, we’re able to inspire change and make a difference. That’s why I’m calling on all of my fans to sign the global #VoiceForThePlanet petition and let their voice be heard.”

“We are really excited to partner with WWF this year and support their Voice for the Planet campaign. The Eurovision Song Contest is all about using the sound of the human voice to unite the world and we know the millions of fans watching will want to raise their voices to support a sustainable future,” added Martin Österdahl, Executive Supervisor of the Eurovision Song Contest.

“We’ve seen how the pandemic has forced us apart in so many ways, yet here is a great example of people coming together, united by music. We also need to pull together and raise as many voices as possible for the Planet. A Planet which is in crisis because of our unsustainable activities. A planet whose health determines the health of us all. Using our collective voice to speak up for nature is more important than ever, and in turn, if we look after the one planet we all depend on, we can help prevent the next global pandemic” said Marco Lambertini, Director General of WWF International. “Eurovision symbolises hope - and there is much to build on, if we all speak up and leaders hear our voices.”
 
Eurosong i WWF za milijun glasova

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